Today, I have a great post from Leah about how to make money with Pinterest. She has a great side hustle and is going to share it with you all. If you are interested in learning how to make money on Pinterest by becoming a Pinterest virtual assistant, I recommend checking out this great course that will teach you exactly how.
What if you could earn a substantial amount of side income by doing something you love? By doing something that you do most days anyway? By doing something that feels absolutely nothing like work?
What if you could earn a substantial side income by, oh I don’t know, playing around on Pinterest all day?
Well, that’s exactly what I did, and today I’m going to explain not only why I make money from Pinterest but how I managed to pull this off. If you want to know “Can you make money on Pinterest?,” then today’s article is for you.
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My name is Leah, and I’m the founder of the travel and lifestyle design blog The Sweetest Way. Over the course of the last two years, I’ve created a reliable source of side income for myself working as a social media consultant—or, more specifically, a Pinterest consultant.
Yes, I make money from Pinterest.
I’ve helped some of the world’s top travel bloggers build their followings, gain thousands and thousands of new page views per month, and become powerful Pinterest influencers through my account management services. I’ve helped scores of others learn how to leverage this powerful platform to grow their own brands through my one-on-one consulting sessions.
To be honest, all of this came as a surprise even to me! Prior to starting my own travel blog, I was not well-versed in social media whatsoever and never fathomed actually earning an income from it.
Not long after I began my blogging journey, however, I realized that self-employment and location independence were my ultimate goals and, since it takes quite awhile to turn a blog into a viable business, I knew I would need an immediate source of income to help pay the bills while continuing to work on my own projects.
Related: How To Take A 10 Day Trip To Hawaii For $22.40 – Flights & Accommodations Included
One day, an opportunity presented itself to take over the social media accounts of a well-known travel blogger, with Pinterest growth being the main priority. I knew little about how to effectively utilize the platform for business at that time, but I set about learning as much as I could and eventually achieved impressive results.
With that knowledge and experience, my reputation began to grow, and with a few strategic moves on my part I was able to turn this newfound skill into a reliable source of side income that has helped me continue living a location independent lifestyle, all the while building my own business.
I now offer Pinterest account management services and strategy consulting to bloggers and brands that are looking to increase their visibility on the platform and drive traffic and leads. Even when I’m not actively promoting my services, new clients consistently find me month after month thanks to the reputation I’ve built for myself and referrals from happy clients, current and former.
Pinterest consulting isn’t my only source of income, but there was a time when it was my primary source of income, and if I really needed to increase my earnings I could easily sign more clients today if I wanted to. That peace of mind alone is worth its weight in gold.
Plus, I love helping people—especially those like me who are intent on designing their own ideal lifestyle instead of subscribing to the status quo—and it just so happens I love Pinterest, too, so it’s a pretty sweet position to be in!
The following are the precise steps I took to build this Pinterest consulting side hustle, so that I could make money with Pinterest, that has helped me continue on in pursuit of a location independent lifestyle. This is how you can learn how to make money on Pinterest too!
Here’s how to make money on Pinterest.
Step 1: Gain the Experience to Monetize Pinterest
First and foremost, it was important for me to understand how regular users interact with the platform. As a long-time Pinterest user myself, I was able to analyze my own habits:
- What I looked for in a pin
- What type of content I was typically drawn to, and
- What made me actually click through to visit a website.
I realized I didn’t so much think of Pinterest as a social platform for interacting with others, but a content discovery tool or as some people like to call it, a visual search engine. This insight from a user’s perspective was crucial to my understanding of how to market effectively to other users later on.
Next, I needed to understand exactly how a business would benefit from utilizing Pinterest. Generating traffic is just one example—Pinterest is also an extremely effective tool for capturing leads as well as generating sales of both physical and digital products. An active Pinterest profile is also an excellent way to boost brand awareness and engagement; with these business objectives in mind, it was time to start figuring out what strategies actually worked.
In the early stages, it helped me immensely to seek out training programs, videos, and tutorials to see what successful accounts looked like and what practices they were using that were proving effective. Of course, what works well for one brand won’t necessarily work well for another, and what works with today’s Pinterest algorithms won’t necessarily work with tomorrow’s, which meant my process of testing new techniques had be on-going in order for me to continue to grow and achieve my goals. This is the only true way to learn what works on a given platform, after all—trial and error.
Using my own Pinterest business account as the guinea pig, I was able to gain this experience of learning through trial and error.
As I mentioned earlier, I was also fortunate enough to be hired for Pinterest by friend of mine and thus grew my knowledge base even faster by managing two accounts. Of course, managing just my own account certainly would have sufficed.
Step 2: Build Authority for Pinterest Monetization
Once I had some experience running a Pinterest business account under my belt and had started to see some success, the next step was to build authority on the topic. Having the knowledge wasn’t enough—I had to make sure people considered me an expert.
One of the ways I did this was by writing a monster how-to guide on my own website. My post titled Pinterest for Travel Bloggers: An In-Depth Guide to Help You Drive Traffic Like a BOSS was that guide.
I laid out everything I knew about the platform from my experience using it for business, as well as everything I had ever learned while researching best practices. I shared examples of my most effective pins and included analytics that showed in concrete terms the growth and improvement I’d achieved by using the exact techniques I had outlined.
It helped a LOT of people, and got more comments and shares than almost any other post I’d ever written.
Giving away all of my hard-won knowledge may seem a bit counterintuitive at first, but it was actually one of the best moves I could have made.
Sure, most people who visited the post simply took my advice and implemented the strategies themselves. This was beneficial in itself, however, because I then had an army of people sharing their success stories in the comments and verifying that my strategies really worked, further bolstering my reputation.
On the other hand, there were people visiting the post who needed a Pinterest strategy but did not have the time to implement in themselves. In this second group were my target customers; at that point, I just had to lead them to my services.
Guest posting on other websites is another great way to build authority and position yourself as an expert on any topic, so long as the audience is a good match. It’s always beneficial to offer up your expertise in online forums as well; find threads on your topic in Facebook groups or on Reddit and help answer questions, linking to your relevant blog posts when appropriate.
Step 3: Land Your First Client for Pinterest
Landing the first client is always one of the most difficult steps for a new freelancer; after the first, you’ll feel much more confident and the second and the third will come much easier! The important thing is to let as many people know about your services as possible—if no one knows what you offer, no one can hire you, which means that you’ll never make money with Pinterest.
One of the ways I let people know about my one-on-one Pinterest consultations was by advertising the service at the end of my Pinterest how-to blog post. I linked to a separate page that outlined exactly what the client would get from our session along with proof of the impressive results I had achieved in the past (a few screenshots of my Pinterest analytics worked just fine for this).
There are also plenty of great online marketplaces where you can offer such a service. On forums like these, it often helps to set your pricing on the lower end of the spectrum until you have a few clients under your belt who can provide positive references.
Finally, don’t forget to tell your friends and family! Word of mouth can go a long way. Even if they don’t personally have a need for your service, they might just know someone who does. You can even offer people you know a special discounted rate as incentive to hire you; having at least one happy client will greatly increase your chances of getting another, especially if they provide you with a glowing review or testimonial.
Step 4: Land Your Second Client, and Your Third
Once I had one satisfied Pinterest client, word of mouth referrals worked wonders for bringing me my second, and then third, fourth, and so on. I always let my clients know if I was actively seeking new clients and encouraged them to refer people they knew.
In-person networking also brought me many of my new clients (when meeting other travel bloggers on the road and at networking events I always mentioned my services) as well as actively participating in Facebook groups for bloggers and digital nomads.
As long as you continue producing excellent results and continue promoting yourself wherever possible—in your social circles, on your blog, through guest posts on other sites—your client roster will fill itself up in no time.
Step 5: Diversify Your Offerings
In the beginning, I made the mistake of turning away clients simply because they didn’t want to pay my fixed monthly rate for account management services.
What I should have done instead was modify what I provided until the service matched the price point they were comfortable with. This way, I still earn what I think I’m worth, and they still get my services at a price they are willing to pay.
These days, I am much more open to negotiation and because of it, I rarely have to turn a new client away for lack of time on my part or a lack of funds on theirs.
Additionally, not everyone who contacts me wants their account fully managed. Some of them simply want pins created because they don’t think they are creative. Others want personalized advice on how to optimize their own account and in-depth training for using a scheduling app; this is what my one-on-one Skype consultations are for.
Be flexible with your offerings without undermining yourself. Never lower your rates; adapt your services to match their price point.
Step 6: Promote, Promote, Promote
Marketing your services shouldn’t end just because your client roster is full. You never know when one of them may drop off or decide they don’t need your services anymore, and having people waiting in the wings leaves you in the best possible position.
Of course, if you don’t rely heavily on this source of income, having a steady stream of clients may not be your top priority; that said, it’s never a bad thing, either!
Even if you have to turn people away, keep a running list of these potential clients on hand for the future. You can always contact them if time opens up in your schedule or you decide to scale up your operation. And of course, continue promoting through your website, social media, and beyond.
What I Earn as a Freelance Pinterest Consultant
My pay structure has changed a lot over time, and I earn a much better rate now than I did when starting out.
My first client, who was also a close friend, initially paid me a rate of $10 per hour. This is fairly standard pay for a virtual assistant, at least within the travel blogging community.
Eventually, I began offering Pinterest account management services at a flat monthly rate of $300, but depending on what’s included in the package, I have charged as little as $100 and as much as $400. For these accounts, I generally work 3-4 hours per week, which equates to an hourly rate somewhere between $18-25. For my personalized one-on-one Skype consultations, I charge $69 per hour.
With all of these services combined, I have earned up to $1500 in a single month from my Pinterest side hustle. Since I spend much of my time in low-cost countries as a digital nomad, this is more than sufficient to cover living expenses and then some when combined with earnings from my blog.
I firmly believe that with the right mindset and some strategic planning, anyone can turn a skill (or even a hobby!) into a profitable side business, such as learning how to make money with Pinterest.
If you want to earn more money, pay down your debts faster, save for that dream trip, or eventually earn enough from a side hustle to quit your 9-5 job, it is possible! And I hope that by sharing my story, others can find the courage to walk boldly in the direction of their dreams.
Author bio for this How To Make Money On Pinterest guide: Leah is the author of Take Your Life Back: Finding Freedom Through Location Independence, which is a great guide for becoming location independent.
Can you get paid from Pinterest?
I hope you enjoyed today’s article on how you can make money with Pinterest.
There are many ways to make money with Pinterest – you could be working for a company and creating images for their products or articles, making money from affiliate marketing and having readers purchase products through your links, becoming a Pinterest virtual assistant, and more.
What do you think of this Pinterest side hustle? Are you interested in learning how to make money with Pinterest?
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Hi Leah and Michelle,
What an inspiring story. It is really wonderful to be able to do something that you love and make money doing it. Leah, it sounds like you are very strategic in your approach and I love the way that you targeted the specific niche of Travel Bloggers. This really establishes your credibility with that particular group and makes you their “go to” person.
Thank you Neena! Yes, I definitely think targeting a specific niche was important in growing this side business. Attracting customers is so much easier when they see you as an expert in their exact field.
Hello my name is Joanne and I love taking pictures of flowers when I walked on the street and I heard that you could make money out of it but I’m not sure how. Thank you very much for your help
MY name is ishaan I am a art lover and I love pinterest and after hearing your story I feel inspired. and want to make my career out of pinterest Please can you help me,I need your true opinion on my pinterest account.
Jen @ Saving with Spunk says
I never thought about doing this! That’s awesome. I love Pinterest and I still have so much to learn. I’m in that trial and error phase. But I would be so into doing this one day! Thanks for sharing Leah and Michelle!
I never thought about doing it either in the beginning! There are so many new careers emerging as a result of the internet and blogging, and I truly believe that with enough creativity, you can craft a job that perfectly suits your skills and passions!
This is so awesome! I have recently started my own side hustle business as a VA and for a while now I’ve been wondering if what I’m charging is too low. How many clients do you usually have at a time?
Hey Lindsey! The most clients I ever had at one time (managing their accounts fully) was five. Now I am down to just two, so that I can focus more on my own business goals. It’s always tough at first to determine a fair price when there’s no real “industry standard” for this type of work. But even if you start low, you can always negotiate for higher pay down the road.
Thanks so much for sharing my story, Michelle! Your site has always been a huge source of inspiration to me, I am so honored to be a part of it!
Michelle Schroeder-Gardner says
Glad you provided this awesome piece of content!
Hello Leah and Michelle! Do you recommend a newbie blogger to venture into any VA opportunities? If so, what ones? I want to get as much experience as possible as that can only help me growth personally and professionally, just wondering if there is a specific newbie VA role that would fit better for someone like me.
Hey Amy! I think a new blogger is a perfect candidate to be a VA. You’ll have a vested interest in improving your skills since they will be directly useful to you and your own blog. As long as you’re self-motivated to learn, I think the right person will see your potential! You could start by doing small administrative tasks, and grow into a social media role down the road.
Glad you enjoyed reading, Jayson! You can always read more about what I do on my blog 🙂
Wow I love this post, is informative and really interesting, thanks for sharing:D
Thank you Giulia! I’m glad you think so!
Tiff :: 18thAvenueMom says
Hi Leah! Great info! I’ve often wondered how good it is to write detailed posts that tell your readers all your tricks, but you made a really good point: even those who just take the info and implement it themselves can help improve your reputation by confirming your methods. Thanks for the perspective!
That approach worried me a little bit at first too, but I get so much positive feedback from it even still, and people will hire me for consulting after having read it because they want more personalized advice. It’s great! 🙂
This is so helpful and inspiring! Thank you for sharing Leah! I love all the tips you provide and I truly love your motivation being able to not be location dependent.
So glad you thought so Amanda! I hope it proves useful to you!
Hi Leah! I’m also a Pinterest account manager, although I don’t promote it at all – it’s all been word of mouth! Thanks for the advice on reaching out to people in online communities (Facebook, Reddit). I don’t have much time to reach out on Reddit, but as I transition to full-time Pinterest management, this is a good avenue to look at!
Do you work with other Pinterest account managers to refer clients to? I’ve had travel bloggers approach me for Pinterest services, but since I don’t specialize in travel writing or marketing, I’m not as successful with them as I am for the PF bloggers. Just wondering if you have a referral service or what you recommend about managing people’s accounts that don’t fit in your niche. Thank you!
Hey Melissa! I am not often approached by people outside of the travel niche (it has happened a few times but I have yet to work with those people). That said, I would be open to working with them as I feel that the formula for Pinterest success is pretty universal and would translate easily from one niche to the next. I know a handful of other Pinterest managers who I typically refer people to if I’m unable to accept new clients, but they are travel bloggers as well! I’m always open to networking, so if you’d like to connect via email I’d be happy to have another Pinterest specialist to refer people to! 🙂
Sounds great! I’ve already visited your blog and I LOVE it (beautiful design and beautiful pictures, not to mention great writing :)) and it’s always awesome to see other Pinterest managers out there. I’ll definitely reach out!
Aw, thank you! Sounds great, looking forward to connecting! 🙂
Rick F. Conners says
Thank you very much for the info and I am going to take you FREE Seven Day Course. I like fooling around on Pinterest but I need to organize it more and capitalize all my Boards. I started to capitalize them to know which ones were new but it started to look hinkey so I have to go in and make the titles uppercase. I’m tired of making money for everyone else but that’s my way of giving back for all the free courses I’ve taken I guess. I’m an old dude and trying to get everything started on my pensions Wah! Wah! Anyways I love to learn and am almost there. There is a madness to my method, Ha! Ha! It has been a pleasure and look forward to your course.
Thank you for the e-mail Michelle, it came just at the right time!
P.S. I am not a prude, I use the middle initial because there are other Rick Conners out there, not like me, so I’m just trying to keep it straight
Hey Rick! I’m glad you found the info useful. It sounds like you have a great mindset–there’s always more to learn! I’m sure if you keep at it, you’ll figure things out in your own time. I’m still a work in progress in just about every way. Thanks for reading, and good luck!
Sounds awesome! Heading over to read your post about Pinterest for travel bloggers because that’s what I’m doing right now (promoting my travel blog on Pinterest). Just wanted to wish you the best of luck with your new project!
p.s. I think your commentluv plugin isn’t working properly. I got this message –
“Error. Parsing JSON Request failed. error! not authorized a708f30846”
Hope this helps and thanks again!
Thanks so much for the encouragement Anne! Good luck getting your blog out there with Pinterest! It’s such a great tool 🙂
Thank you Leah for such great information. I was honest, inspiring, and actionable.
I will definitely try out your tips and apply them to my business pursuits.
Best of luck on your travels!
Thank you Nayeli! I’m really happy you found the post useful 🙂 Best of luck to you as well!
Tyler DeBroux says
What a great business idea! Pinterest is difinitely growing in popularity and people are always looking for services like yours!
Thanks, Tyler! It has been a lot of fun.
Wow! I could see myself doing this and loving it – now to get myself trained on how to do it!!! Thanks so much for sharing your story!!
So glad you enjoyed the post Cheryl! It’s a fun job, that’s for sure 🙂
Hey Manivasagam! I think you’ll find that putting a little bit of effort into Pinterest will be worth your while 🙂 Best of luck!
The Dame Intl says
My goal for 2017 is to set up a Pinterest Management business so this post is SUPER helpful, thank you and if you have a course on how to set up and run such a business, even better! Once I’m earning money from that, I can afford your Affiliates course 😀
Antonio Grillo says
A nice story. I will try to follow your advice, hoping to have your own success
Leah and Michelle, thanks for sharing your experiences and expertise! I am a fairly new blogger, but I have over 20k Pinterest followers. Where should I start? I’d like to build my blog, but I wouldn’t mind doing some side hustles.
Jacqueline Carter says
I too am very interested in making extra income. I am trying in a big business right now. Unfortunately, it takes a lot of money. I do not want to get into a business and have to tell my husband that we have to declare bankruptcy. He would be devasted. He is the bread winner of the family. We have 2 teenagers, 16 and 17 years old. They need jobs are were told to get a job, the school was just out for summer. We are hoping that they will both get jobs soon.
Thank you so much for me coming across your site. I am very blessed to have gotten in touch with you. God Bless.
Lily He-Prudhomme says
Thanks for the tips!!! This is a general question but do you think Pinterest still and will carry weight as a social media and search platform in the future?
Kristel Miley says
Awesome article! Pinterest consulting is something I’ve considered before, but this article gave some very practical tips that made it sound actually feasible. Thanks for sharing! 🙂
Jason Vitug says
I never thought of pinterest in this way before. I definitely need to up my game and find out how to drive more traffic using the platform.
RichestManInLondon (@RichestManInLDN) says
Inspiring story, I didn’t think it was possible to make money from pinterest.
I was amazingly wrong 🙂
Gina Mondile says
I think this is amazing and am ALL. FOR. IT!!! My problem is, with my full time job floating in the background, finding the time to study, read your course on blogging which I signed up for and all my other duties as a wife and mother, is finding the tiime. How did you manage to find the time to do all this?? I have been researching ‘work-from-home’ jobs for the past 2 years and this, it seems, is my most viable option. Again, finding the time to start it and then follow through, in adition to everything else going on in my life, is what my hang-up seems to be in this situation. Do you have any advice for the extremely busy, modern woman?? Any advice you can provide will be greatly appreciated!! Thank you so much for your time (which I know first hand is extremely valuable!!!!) —- Gina Mondile
Nikki Stein says
Question 🙂 do I NEED to have a blog to make this a success, in your opinion? I have on average 250k views per month on my page, 8500 daily impressions, and 7500 daily viewers with 6450 followers. I used to have a blog, but recently removed it because I couldn’t keep up, wasn’t consistent, and honestly didn’t have the WANT to do it. However, I am an avid Pinner lol. Thoughts, suggestions? 🙂 thanks!
What business can survive nowadays without using Pinterest for business? All that’s required to make Pinterest work for any side hustle business is effort, a speech recognition program or smartphone so you can use the power of your voice to write lots and lots of quality content, and post often throughout the day to your Pinterest profile. Doing so allows you to command large sums of traffic in longevity.
Hello, i’m jacob and i’m an architect. And I would like to sell my services. How can I make it possible?
Anshika Juneja says
I’m seriously not getting this. I just checked that i have been getting 7 thousand monthly views on Pinterest from past few months. I have a blog too. I don’t understand what should I do, can you be a lil easy with me! 🙁
Great read! This article inspired me to continue my dream of working remotely. I love pinterest and this I too can make it into a steady income over time! Thanks
This was such an awesome post!! I’m slowly making my way after working nonstop with my Travel Blog I just started last month! I am so excited to use this information to build!! Any pointers would be great of course!! Thank you so much for sharing this!!
Peter Streck says
I found your information inspiring. Enjoying Pinterest and other social media platforms. With my sales background I’m on the starting line for a side hustle business. I didn’t see a link to your further information on building a Pinterest consulting’s account. I’m trying to gather as much information and knowledge as possible to move forward. How can you help ?
Steve Watson says
Great post 🙂
The post you’ve shared is very useful for those who are finding the ways to earn money doing side hustle. I really appreciate these type of posts.
Nate McCallister says
Hey! Do you still offer Pinterest work? I’ve been looking for someone to help with mine.