My Complete List of Monthly Expenses for a Multi Million Dollar Blog

In all of my monthly blogging income reports, I share not only my income but also my monthly expenses. I usually don’t dive too far into my business expenses, as they don’t vary much month to month. But, today, I am going to go deeper into my monthly business expenses so that you can see…

Michelle Schroeder-Gardner

Last Updated: May 28, 2023

Disclosure: This post may contain affiliate links, meaning if you decide to make a purchase via my links, I may earn a commission at no additional cost to you. See my disclosure for more info.

In all of my monthly blogging income reports, I share not only my income but also my monthly expenses. I usually don’t dive too far into my business expenses, as they don’t vary much month to month.

I earn over $100,000 a month through my blogging business, as you can read from my monthly blogging income reports. Here's a detailed report of my expenses.But, today, I am going to go deeper into my monthly business expenses so that you can see exactly what it takes to run my blog each month.

Now to run a successful blogging or online business, your expenses may be different than mine. And, you definitely don’t need to spend a lot of money with a new blog – I certainly wasn’t in the beginning.

I created Making Sense of Cents six years ago, and since then, I have earned over $1,500,000 with my blog and around $979,000 in just 2016 alone.

When I first started my blog, I spent almost NOTHING on blogging expenses. In fact, I probably went a few years where I was only spending about 1%-2% of my revenues on blogging expenses.

The funny thing is that I created my blog on a whim after reading about a personal finance website in a magazine. At first, it was just a hobby to track my own personal finance progress. And, when I started in 2011, not only did I spend very little on my blogging expenses, I honestly didn’t even know that people could make money blogging!

Even though my blog began as a hobby, I quickly realized that it allowed me to keep track of how I was doing, have a support group, and more.

Related articles on how to make money with a blog:

I didn’t actually start making money until a friend I met through the blogging community connected me with an advertiser, and I earned $100 from that advertisement deal.

That one deal sparked my interest in learning more about how to make money blogging and to take my blog more seriously, and part of this came from learning which blogging expenses were necessary for me.

Blogging changed my life for the better – I work from home, travel full-time, have a flexible schedule and more. It allows me to earn thousands of dollars a month, all by doing something that I love.

Related: How I Successfully Built A $1,000,000+ Blog

Now that I am earning a great living from my blog, I am spending a little more of my monthly income on blogging expenses.

My expenses are still pretty low, as I am currently spending less than 5% of what I earn each month on expenses. However, 5% of my current income, which has grown a lot in the past year or so, is significantly more than when I was only spending 1%-2% of my income on my monthly blogging expenses.

Also, this does not include taxes. Taxes vary from person to person, and I as mention in every single one of my business income reports, it ends up being somewhere around 30% for me. Remember, though, that doesn’t mean it will be the same for you.

Like I said, I don’t include taxes in my monthly blogging expenses, and as you read through my monthly expenses, remember that every blog and business is different. Part of being a successful is finding what works for you and your business.

Below are the main areas where I spend money on my blogging business:

 

My computer.

When your business is blogging, a computer is one of the most important tools you need to run your business. Because of this, I am often asked what kind of computer I use. Many people think that you need something extremely expensive.

However, that just isn’t true.

Since I began my blog six years ago, I believe I’ve only had two laptops (including the one I have today), and they have both been Macbook Airs.

My first one was the 11-inch version, and I eventually upgraded to the 13-inch version, haha!

My sister has a $600 Acer laptop, which she says works great – proof that you don’t need to spend a ton of money in order to have a blogging business.

 

The actual blog: design, hosting, etc.

Paying for blog hosting is something that has completely transformed my business.

If you want to make money blogging, the first thing you will need to do is make sure you have a self-hosted blog, such as through Bluehost, which is good for beginners. I have since upgraded to BigScoots because as a blog grows, you may need to adjust how you suit your needs. However, it’s a switch that can be done at any time, and I always recommend starting with a more affordable hosting service.

I recommend starting on a self-hosted WordPress blog (this tutorial will help you start your blog the correct way). I know I say this a lot, but I do not recommend Blogger or WordPress.com (you want the self-hosted version, which is WordPress.org – confusing, I know). Buying that $10 domain name from Blogger or GoDaddy does not mean you own it either.

Advertisers, companies, and readers will know you are still on Blogger or free WordPress, which can look unprofessional. Plus, when you use a free version, your blog can be deleted at anytime and for no reason, and it even happened to me. This can hurt your chances at earning your income online.

Seriously, just trust me. Go with self-hosted WordPress, and it will significantly increase your chances of monetizing your blog.

So, to recap, the positives of being self-hosted on WordPress include:

  • You have a more professional website, meaning you may be able to make more money on self-hosted WordPress.
  • The ability to have complete control over your blog.
  • You own your blog, and it can’t be deleted for any reason.

If you want further proof, take a look at my past income reports. You can tell that my income through blogging didn’t take off until I switched to WordPress. Right there is a lot of proof that being self-hosted on WordPress is the way to go!

 

My blog images.

For my own photography, I usually just use my iPhone. Sometimes, Wes will use the GoPro or the Canon DSLR to take photos. I would like to start doing that more often, as well as possibly purchasing a drone to capture more of our traveling adventures.

One question I’m asked a lot is about where bloggers can get photos to use on their blog.

Photos can be an extremely important part of your blog. They are used as a focal point to draw readers into a blog post, social media, Pinterest, a homepage, and more.

I get my blog photos from three main sources:

  1. My own photos. These are usually found in my RVing-related content and Instagram. Photography is an area that I’m still looking to improve upon, so I typically use the two forms below for the majority of my pictures.
  2. Unsplash. Unsplash is great for landscape and other photography.
  3. Haute Stock. For my Pinterest photos and horizontal Facebook photos, I primarily use Haute Stock.

Lately, I’ve been using Haute Stock the most. Their photos are clean looking, appealing to the eye, and are perfect for my blog.

The price is great too.

The smallest package is $99 for three months. That means you can download as many photos as you want (yes, you can download ALL of them) for just $99. This is the package I have, and I know it has been a great value for me.

After I have the image, from any of these sources, I then use Picmonkey for editing and Tailwind to schedule them.

 

Taking part in interviews.

I do many interviews via email, where an interviewer may just send me questions in text directly through email. But, I also do some via phone or through a podcast.

When I’m on a podcast, I use this microphone – Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone. I purchased it a few months ago at the suggestion of many podcast pros, and it has worked out very well. It is much better than the microphone that comes with a laptop, so I highly recommend purchasing it if you will be doing many interviews like this. Interviewers will love you for having a professional microphone – trust me!

 

Courses, guides, and ebooks.

I believe that in order to be a successful blogger and to learn new ways to make money blogging, you will need to invest in learning new strategies, such as through ebooks, webinars, courses, and more.

Because of this, many of you have wondered about the tools and resources I use to improve my blog.

Below are some of my favorite blogging tools and resources:

  • Making Sense of Affiliate Marketing I earn over $50,000 a month through affiliate marketing, and I share my exact strategy and tips in this very informative online course. If you’re a blogger, then you NEED this course to learn how to make money blogging through affiliate marketing. I love hearing about how this course has helped other bloggers grow their income.
  • Building a Framework – Abby Lawson is a successful blogger and has written an ebook that teaches you how to do the same. It’s FULL of amazing information, and it’s affordable. Not only is she a friend of mine, we’re in a mastermind together, and I can honestly say that she knows her stuff! In her ebook, she teaches technical advice, how to write engaging content, networking tips, social media strategies, monetization tips, and more.
  • 21 Strategies I Used to Increase My Monthly Page Views from 17k to 400k+ in 10 Months – Lena Gott’s course is full of great information on how to increase your page views. If you are feeling stuck or are a new blogger, check out this course! Lena went from 17,000 monthly page views to 400,000 and shares all of her best tips in this course.

As you can see, there are many great blogging resources. Each of these resources covers different aspects of blogging and/or making money online. If you have the chance, I recommend getting them all and taking your time with each one.

 

Creating my own product.

I launched my first and (so far) only product in July of 2016, Making Sense of Affiliate Marketing. After only one year of running the course, I earned approximately $434,698. And, this amount is continuing to grow month after month.

I’ve taken a few other online courses, and my favorites always happen to be on Teachable. As a student, I have always enjoyed how easy their platform is to use, and this made my decision to use Teachable for my course an easy one.

Teachable is also great because they make it easy to create your own course. I don’t consider myself super knowledgeable with technology, but I was able to do almost everything myself.

And, countless students have told me how much they love the Teachable platform, so I know it was a great fit!

I pay $99 a month for Teachable, and it’s a fee that I happily pay. They have more affordable options as well.

You can read more about how I earn income through my course at How I’ve Earned $434,698+ From One Online Course Without Webinars Or Spending Money On Advertising.

 

My email (newsletter) list.

My biggest blogging mistake is that I waited YEARS to start an email list and even longer to take it seriously. I started my email list around two years ago, but I didn’t really start paying attention to it until the spring of 2016.

Yes, I waited that long!

After switching to Convertkit last year, I realized it’s one of the best things I could spend money on each month. I didn’t really use my email list before Convertkit because I didn’t really understand newsletters, and I also didn’t realize how having an email list could help me. Wow, was that a huge mistake.

I can’t believe it took me until last year to spend more time on my newsletter, but I’m glad I’ve learned from my mistake.

Due to this, I recommend that all bloggers spend time growing their email list.

If you’re a blogger, here’s why you should have an email list:

  1. Your newsletter is all yours. Unlike social media websites like Pinterest and Facebook, your newsletter and email subscribers are all yours, and you have their undivided attention. You don’t have to worry about some social media algorithm not showing your content to your readers, which means you aren’t fighting with anyone else to have readers see your content.
  2. The money is in your list. I believe that an email or newsletter is the best way to promote an affiliate product. Your email subscribers signed up to hear what YOU specifically have to say, which means you definitely have their attention. Your email list, over any other strategy, will almost always lead to more sales.
  3. Your email subscribers are loyal followers. If someone is allowing you to show up in their email inbox whenever you want, then they probably trust what you have to say and enjoy listening to you. This is a great way to grow an audience and to grow a loyal audience at that.
  4. Email is a great way to deliver other forms of content. With Convertkit, I am also able to create free email courses that are automatically sent to my subscribers. This makes life easy because all a reader has to do is sign up, and then Convertkit sends out all the information that they need and drips out the content in whatever timeframe I choose.

I pay $439 a month for up to 65,000 email subscribers with Convertkit. It’s expensive but well worth it. If you have a smaller amount of email subscribers, you’ll pay less. I believe their cheapest package starts at $29 per month.

 

Virtual assistant and editor.

With blogging, there are a lot of little day-to-day tasks that I can outsource, and I recently hired someone to help me with these tasks. I know, this took me quite some time to do, and I definitely regret waiting so long.

My virtual assistant helps me with several daily tasks and spends a few hours each day doing routine tasks that I used to do, as well as new ones that continue to improve my blog. Some of the tasks my virtual assistant does include:

  • Verify requests and moderate my two Facebook groups.
  • Add Pinterest images to old articles on Making Sense of Cents.
  • Schedule social media posts for new posts.
  • Schedule social media posts for past posts.
  • Reply to emails.
  • Approve affiliate requests for the course.
  • And much, much more.

I also have an editor as well. She helps me save a ton of time because instead of reading each article I write 85 times, I can just write it and send it over to her. An editor offers a fresh set of eyes that makes editing and improving my posts much easier.

 

Technical management.

I outsource my WordPress maintenance and the technical side of my blog to Grayson at iMark Interactive. I’ve used him for years, and I highly recommend him to everyone I talk to. Grayson is a big deal in the blogging community – I always joke that there should be a fan club 🙂

Some of the things he helps me with include:

  • Technical problems
  • Web host transfer
  • Malware monitoring
  • Monitoring my website to make sure it is live
  • Database backups
  • Website caching

And much, much more. When something goes down on my website or goes wrong, I contact Grayson and he ALWAYS fixes the problem.

It’s nice to know that I can just send him an email and the problem is fixed quickly. He saves me a ton of time, which allows my time to be spent on areas that I am more useful in.

If you’re a blogger, this is definitely a service I recommend outsourcing. You don’t have to be an expert in the technical side of blogging in order to be successful, you just need a good behind the scenes person who has your back, like Grayson at iMark Interactive!

 

Transaction fees.

Whether it’s through sales of my online course, payments from advertisers, or paying for outsourcing, I deal with online payments on a daily basis.

And, there are four main ways that I actually receive payments:

  1. PayPal
  2. Stripe
  3. Check
  4. Bank transfer

For income from my course, Making Sense of Affiliate Marketing, the payments are sent to me through PayPal and Stripe. Affiliate income from companies tends to be sent through PayPal, check, or bank transfer. Advertising income, such as with sponsored partnerships, tends to be paid through PayPal or a check in the mail.

A check or bank transfer has no transaction fees, whereas PayPal and Stripe do.

Well, there you go – there’s the complete list of my monthly blogging business expenses!

Did anything above surprise you? What do you spend money on for your business?

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Michelle Schroeder-Gardner

Author: Michelle Schroeder-Gardner

Hey! I’m Michelle Schroeder-Gardner and I am the founder of Making Sense of Cents. I’m passionate about all things personal finance, side hustles, making extra money, and online businesses. I have been featured in major publications such as Forbes, CNBC, Time, and Business Insider. Learn more here.

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  1. Ember @ An Intentional Lifestyle

    Nothing surprised me, but I did like seeing your resources. I haven’t heard of some of them, and I’m interested in looking into them more.

    We are new to the blogging game, so we only spend monthly on Tailwind and hosting (although we paid both of those in bulk to save money),and a few book type resources to help steer us in the right direction. But I am already looking forward to the day I can afford/truly need the editor and virtual assistant. Being able to get some of the tasks taken are of that I don’t want to spend my time on, but that need to be done…. that will be nice. That’s a future dream though!

    Thanks for sharing all these tips and resources. You are incredibly transparent with your whole blogging experience!

  2. Eme Stephen

    The $439 you spend on email service really surprised me. I spend as little as $20 a month on my blog – I mean everything!

    1. I used to spend almost nothing on my blog too. I’ve been outsourcing a lot more. The $439 is pretty standard though when your email list starts to get fairly large.

      1. Aweber is another option. Here’s my affiliate link – https://www.makingsenseofcents.com/aweber

  3. Paige @ Fixing My Finances

    Thank you so much for sharing these, I know sometimes I see a product mentioned but I have no idea how or why you are using them. As a new blogger it is interesting to hear about the products/strategies you have found helpful over your years of blogging. I definitely want to check out the stock photo sites you mentioned, it seems like everywhere I look, bloggers are using the same 5 free stock images

  4. Thank you for sharing this super helpful post! I just started my blog about six months ago and have spent around $200 on everything. I haven’t monetized my blog yet, so I want to keep my expenses low.

    I have been using photos from Haute Chocolate too. Their photos are so pretty!!

      1. Karen

        Is Haute Chocolate a paid site? Or do they offer any free photos at all?

          1. CeCe

            But it’s $99 for 3 months now, not $75. And they recently changed their name to Haute Stock.:) FYI.

            1. Haha, I had no idea. I will update the post.

  5. Aja McClanahan

    You are still running a super lean business. Kudos to you on the income growth and the new product (and crazy sales!) I’ve taken the course and it’s immensely helpful! Congrats, Michelle!

    1. Yes, it’s a very lean business. I could definitely outsource a lot more!

  6. Thanks for sharing Michelle. I’m in the process of completing your course. I love it and look forward to sharing affiliate wins.

  7. Anthony Garcia

    Thanks for sharing Michelle! Always a lot of useful info to get from your posts.

    I’m just starting to blog again, and I was thinking of monetizing it. I was wondering if you thought it’s important to start building a mailing list as early as now.

    1. Yes, start from day 1. There’s no reason not to.

  8. Sydney Mendoza

    So interesting! When would you say it was necessary to make the switch to more expensive blogging tools? Was it primarily to free up your time or because you had the following and income to justify it?

    Love reading!

    1. I don’t really have any expensive blogging tools – which ones are you referring to? Things just go up in price when you have more people reading and subscribing. For example, an email list of 100 is going to cost a lot less than one with 100,000.

  9. I love reading your blog! It’s just so helpful in trying to grow an online business and this alone helps a lot with how open you are with expenses and income! Keep it up, love reading these ๐Ÿ™‚

  10. That Convertkit fee is.. wow! But yeah, I guess when you have that many subscribers, paying a hefty fee is worth it.
    So far, with my blogs, expenses are minimum. I also make an effort to use royalty free images, instead of paying for them. I only use my own on my “cooking blog”, but am not quite happy with the outcome. Maybe investing in a nicer camera would be a good idea.
    Thank you for sharing so many details! ๐Ÿ™‚

  11. Americas HR coach

    Hello, thank you for all that you do. There were definitely a lot of moving parts according to your article above. Can you make a few recommendations for blogging professionals who can coach you folks through the process? Sort of like training wheels.

    1. Unfortunately, I don’t keep track of who does that. I recommend reaching out to bloggers that you already follow.

  12. Americas HR coach

    Sorry. Can you make a few recommendations for blogging professionals who can coach folks through the process.

  13. Richard@Frugalfied

    This is a very inspiring post. I’ve just started a frugal/personal finance blog last month called Frugalfied and as of yet my only expense after purchasing the domain name is with hosting. Maybe I’m just cheap or just being frugal but I think I’ll wait for other services until my blog starts earning any money. I want to do things the right way and not just throw money at things with the hopes it will work for me the way it works for others.

  14. This was really helpful. I learn so much from you ๐Ÿ™‚ Great job growing your business….I am glad my ConvertKit package is still just $29 per month, lol

  15. Great post, Michelle! I noticed you said you use both Tailwind and Boardbooster to schedule pins. Just wondering why you use both instead of just one?

    Thanks!

    1. I use them for different purposes. I use Tailwind to schedule other people’s pins primarily, and BB to automate mine. Tailwind doesn’t have an automation feature yet (I wish they did!).

  16. Thanks for sharing this and being so transparent! I’m still just starting so spending too much doesn’t seem to make sense for me. I do use a self hosted blog plus tailwind and have been investing a bit more in courses. I think once I put my own product together I’ll have to consider spending more.

    1. I really don’t spend that much – it’s less than 5% of my revenues ๐Ÿ™‚

  17. Lyn Buck

    Thanks for the right post at the right time for me! I am currently researching for and writing a business plan for my first blog. I have used information from several of your posts to help me with this process and this post is exactly what I needed! Your class is one of three classes I have included in my business plan.

    As part of the plan, I need to identify the sources and amounts of my first year’s earnings. I plan on using both Affiliate links and Ad networks, and hopefully, create some of my own products. I am having a difficult time finding information on how to estimate those earnings. Do you know of any sources?

    Sorry for the long post! I just want to really thank you for all the help and inspiration you have already given me.

    1. Estimating earnings is near impossible ๐Ÿ™‚ I don’t know of any sources that would help with that off the top of my head. It’s hard to estimate earnings because everyone does everything different.

  18. Maybe you can blog about Stripe? I hear you mention it all the time and I don’t know what it is. I was surprised you didn’t include cell phone, accounting software or internet.

    1. Ahh yes, I forgot those 3. They seem so obvious so I just overlooked those.

      Stripe is just a way to accept payments, similar to PayPal.

  19. Thanks for sharing! Agreed with a lot of the other comments that your transparency, tips, and recommendations have been very helpful.

    Your detail about starting your mailing list in only in 2016 really surprised me. I’m still attempting to decide which mail service to utilize, but I’m also debating whether to incorporate and that is delaying a bit of my decision before opening a PO Box and/or physical mailing address in order to be able to comply with requirements when sending a mailing list.

    Thanks again for the ongoing posts – great site.

    1. I recommend a PO Box ๐Ÿ™‚

  20. The main thing that surprised me was how much you spend on Convertkit. It makes sense with the number of subscribers you have but that is a lot of money. I do love Convertkit so I get it though.
    Thank you for such an honest and transparent account.

    1. Yes, it goes up in price with the more subscribers you have. It’s a price I’ll gladly pay, though!

  21. Dave @ Run The Money

    Michelle, in all seriousness, thank you for sharing this list. It’s interesting to see some of the things you’re able to spend money on in order to automate, outsource, or improve what you’re doing with the blog. Of course, if done right as you’re doing, it ends up making your site better, making you more efficient, saving time, and allowing you to make more money. So, these expenses really become nothing next to what you’re able to bring in. Really great to see that and something for all of us to aspire to. Thank you!

    1. No, they are nothing. I run a very lean business and I am ALWAYS told that. It’s less than 5% of my revenues.

  22. I didn’t know those were your own on the road photos! That’s so cool Michelle!!!

    1. Ha, why didn’t you think they were mine? ๐Ÿ™‚

  23. Heather

    Not really surprised but one question. When you first started your blog, did you buy a theme or did you use a free wordpress theme? I know you now have a custom website which is great, but for those starting out, which way would you recommend?

    1. I used a free theme for about the first year ๐Ÿ™‚

  24. A great list of foundational components to build an online business. Resources that every blogger / online marketer should use to establish themselves. Thanks.

  25. The good news “I guess in your case” about running a successful million dollar blog is the fact that you don’t have to pay employees. That alone gives anyone a piece of mind because it allows you to save up more money for your future retirement and have a piece of mind knowing you don’t have to pay employee benefits and extra perks. The only real bills associated with having a successful blog are paying your web hosting bill as you mentioned, making sure you have your MYSQL database backed up, perhaps paying a few years hosting fees up front so that you don’t have to worry about having monthly fees debited from your checking or savings accounts, and making sure your domain fees are paid also years in advance.

    I must commend you Michelle for staying the course and blogging consistently six years and building up your blog from a hobby-based side hustle transitioning to a blogging billionaire. I know it was a lot of work along the way to create lots and lots of content. You stayed the course and did the business work prospered to be where you are today financially. And that alone is enough inspiration for anyone me healthy business changes start their own business blog the intent to become a millionaire.

    When I first started out in Internet business years ago, I was working off of a rinky-dink eMachines desktop computer and Compaq laptop. I’m glad I am no longer working off of those old machines because they move quite slow. LOL

    I’m running a Dell desktop today w/ Dell computer monitor and have a brand-new Dell Inspiron 11 3000 series 2 – in – 1 touchscreen laptop sitting brand-new in the box in the closet for the past year. I’m all for blogging on the go on the laptop. Laptops today come equipped with Wi-Fi which enables bloggers to use free hotspots such as Panera Bread, or even coffee shops like Starbucks to instantly connect to the Internet and create content on-the-fly.

    Another thing I really like about you and your honest blog posts is the fact that you earn good money from affiliate marketing. I remember back in 2005 when I accidentally stumbled upon affiliate marketing after scrolling to the footer of the Walmart.com website and seeing a link that said “join our affiliate program.” So I clicked the link to learn more about what the “Walmart affiliate program” was like. Lo and behold, they were talking about affiliates making money by promoting “Walmart affiliate links” on blogs and websites. I had no clue what a blog was at that time. I did a little research to find out what a blog was and how I could start one. So I fiddled around blogger.com and while I didn’t know what I was doing, I was able to start a free blog and join the Walmart affiliate program free of charge. I instantly got approved as a “Walmart affiliate” and manage to find a way to place Walmart affiliate links on this free blogger blog. I think I had one of my Blogger.com blogs deleted for no reason. Not long after I put a Walmart affiliate link-Walmart advertisement on my blog, someone bought a pool table from my “Walmart affiliate link.” I earned my first “Walmart affiliate commission” for a little bit over $72. I’ve been hooked on affiliate marketing ever since, though I didn’t make much money. A while afterwards, I joined another affiliate network where I earned an affiliate check a little bit over $300. So it’s been an uphill battle to earn good money like you in affiliate marketing. I never gave up regardless how long it took for me to improve my search engine rankings, learning as much as I can about promoting affiliate programs and increasing my affiliate commission potential.

    Keep up the good work Michelle. You’re touching so many people’s lives giving them hope about starting their own business blogs. You just don’t know how much your positive energy is affecting people that don’t even comment on your blogs. Keep smiling and shining! ๐Ÿ™‚ ๐Ÿ™‚

  26. Richer Insight

    Hi Michelle,

    You mentioned receiving payments through bank transfer, did you open a business bank account for this or do you use your personal account?

    1. Yes, I have a business bank account. If you have a business, then you should have one too.

  27. Kaitlynn Marie

    I was just wondering about receiving payments. Is it considered unprofessional to go through Venmo instead of standard PayPal for payments? I only ask because Venmo doesn’t take a transaction fee. I use it all the time with my sisters because I never have cash and it’s the easiest way to pay them back or get paid back if we go out or something.

    Anyway, I love this post and for sure will be pinning it!

    1. I don’t know of business owners who use Venmo, but that’s also because I just started using it. If you don’t want to pay a transaction fee, then you could do a bank transfer or accept check instead.

  28. Brittany

    This is so helpful. Thank you, Michelle!

  29. Ditto about Grayson’s fan club! Haha! He’s the best.

  30. This is a very interesting post! I have upgraded some of my tools, but it’s great to know what you are currently using. It gave me fresh ideas on what to use next time I plan for an upgrade! ๐Ÿ™‚

  31. Jennifer | The Search For Imperfection

    Great post. I’m starting to see a *little* bit of income finally in my blog and it’s inspiring to see someone doing so well — offers hope!

    Would you be able to say a little bit more about the actual *expense* of your virtual assistant and editor? You describe how you use them and what the benefit is, and that’s great, but you didn’t say anything (or did I miss it?) about the cost. I’m trying to weigh that myself and just trying to get a handle on what you’ve found you needed to invest in that.

    Thanks!!

  32. Maggie

    Hi Michelle,

    I’m new to blogging and I’m trying to get the hang of finding images for my posts. I looked into Upsplash and Haute Stock per your recommendation and found them to be great resources. I am wondering, though, is there anything I need to do while posting my content to ensure that I am using these images legally? I know on Upsplash they are listed as “free,” but I am concerned about copyright loopholes that will come back to haunt me. Any wisdom you can share would be so helpful!