Hi everyone. Lauren from L Bee and the Money Tree taking over for Michelle. Since I know everyone can have mixed feelings about “the substitute teacher” coming in for the day I thought we’d discuss everyone’s favorite topic: developing a side hustle.
I’m not a “professional” blogger. In fact, Moneytree was the first self-hosted blog and website I’d ever done/built and it’s taken a lot of trial and error to tweak and get it to where it is now. I do make a modest side income from the blog, but not enough for me to quit my day job and sit at home in my yoga pants all day.
Being a blogger has vastly improved my life: it helped me get the job I have now as a content and social media manager for a software company, and helped me sharpen a skill set I now utilize as my primary source of income. By combining what I do on my blog and what I do at my job, I’ve been able to string together a pretty baller portfolio of digital copy, a nice resume, and lots of applicable experience. Those assets in turn have morphed into a “freelance writer and SEO specialist” side hustle.
Unless you work with online content/marketing you may not know what SEO is; in brief it stands for Search Engine Optimization and it’s a process of super-charging your content so search engines can find it easier. There are a lot of factors that go into it, but the main trick is to write the copy so that it doesn’t sound like a robot or alien from Mars put a few sentences together and slapped it on a website. Poor copy means people take you less seriously, which is where I come in. [Read more…]