If you run a small business then you know how important having a professional looking website is for your business. Not only is this how many of your customers will find you but your website also functions as your megaphone and is a great way to let people know what you and your business are up to.
Now, you might be thinking that you don’t have the time or the money to create a stunning website but this is 2017 and the good news is that you don’t need to spend a ton of cash to make it happen. Think about it. A stunning website that looks like it was professionally designed but costs almost nothing – this could be a game changer for your business. With that in mind, let’s get into some of the nitty gritty of making this happen.
Maybe you want to start a blog, or maybe you need to build an entire website from the ground up. Either way, just getting started can be a daunting task, staring at a blank sheet of paper or a blinking cursor on a computer screen trying to figure out the best way to move forward.
It doesn’t need to be this way as there are many free tools out there to choose from that will allow you to build your website based on several great templates. By the way, don’t worry about it as many of your competitors, big and small, are using templates to build out their websites.
Besides being free, another plus of using templates is the high amount of customization and this means something which came out of a ‘can’ can end up being a gourmet meal. In this case, the gourmet meal is your website and your customers will marvel at how well it turned out.
Personalizing Your Template
While most of these free templates will not allow for what is known as ‘code level customization’; my question is who wants to go through the trouble? Most of us are not computer geniuses.
Even if our business is about computers, the odds are that you have your hands full just trying to make ends meet to spend a full week coding an entire website from scratch. Do you have time for this? Probably not – so, stick to the template but focus on how customization can transform them into something special.
Which customizations should you focus on? Well, their color scheme is a great place to start as you can create a custom color wheel for your business. These sorts of tricks allow you to hack the process which big companies pay designers a lot of money to come up with the colors that represent their business.
Another option is to choose a font which represents you company. Now, you don’t want to overboard with a font that is hard to read but choosing the right font will create a look and feel for your company.
If you didn’t know, there are three parts to a font. These include (a) the typeface, (b) the style, and (c) the size. The typeface is the design and these are known by their names – for example, Courier, Calibri, Times New Roman, etc. The style considers items such as serif or sans-serif as well as the weight and even the spacing between letters. Well, the size is self-explanatory and odds are that you will use several size options depending on purpose.
Ok, you are not planning on becoming a printer (unless that is your business) but the key takeaway is that these seemingly minor adjustments can take a run of the mill template and turn it into something stunning without breaking the bank.
Break Out the Tool Kit
Another way to take your website to the next level is to add tools and widgets. Not only will these make your website easier to use but the added functionality will help you to manage your website. Just remember not to fall into the trap of using every tool that is on offer. Every tool has a purpose and if it doesn’t suit what you are trying to do with your website then it’s best to keep that tool on the shelf.
But if you are not an expert with each tool then you can either check out tutorials on how to make the most of each or mix and match until you find the right combination. Either way, you don’t need to reinvent the wheel when it comes to adding functionality to your website. Just think about what you want to accomplish and then choose the right tools to achieve that purpose.
There you have it, you can build a stunning website without spending a ton of cash. What are you waiting for?
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