Today, I have a great post from my friend Brittany. Enjoy!
It’s amazing how you can get a job doing almost anything these days. Seriously. There are professional snugglers, ear cleaners, dog breath smellers, apology givers… you can even get paid for donating your stools to science (and I don’t mean the table kind).
Me? I get paid to play on Facebook. And I love it.
It all started when I launched the Facebook page for my blog, Equipping Godly Women, back in August 2014. Ever since day one, my engagement was great and page growth was steady. I enjoyed chatting with my fans and all was well.
I didn’t think much about monetizing it. I was just using it to draw traffic to my site and to hang out with other women like me.
And then suddenly, in Fall 2015, my page skyrocketed overnight. I went from 2,000 to 100,000 Facebook fans in five months. They just kept coming and coming!
Today, I’m at over 140,000 fans and still climbing, and I’m loving every minute of it.
How to Make Money on Facebook
Making money on Facebook is actually surprisingly easy. You only need two things: a decent sized fan base (it does NOT have to be huge!) and a way to monetize it. Here are a few ideas:
1. Publish Sponsored Stories
Have an audience on Facebook? There are plenty of companies out there who want to get their message and their brand in front of audiences just like yours, and they’re willing to pay. Sometimes you post exactly the message they give you, but other times you can just be yourself and post whatever you like–and get paid to do it!
These are just like the sponsored posts bloggers do on a regular basis, but they are a lot less time-consuming and you can do a lot more of them without wearing out your audience.
One company that can help you find sponsored posts for your social media accounts is Izea.
2. Drive Traffic to Your Website
Are you a blogger? Do you have ads on your site? If so, every time you bring traffic to your site from Facebook, you’re increasing your ad revenue. Say your ads have a $7 CPM. That means for every 1,000 people you drive to your blog from Facebook, you earn $7.
Sure, it may take some time to send thousands of people to your site, but grow a substantial Facebook page and all of those dollars will begin adding up quickly!
3. Sell Your Own Products and Services
Do you have a product or service you can sell? Perhaps an ebook, t-shirt or coffee mug, or maybe you offer consulting? If so, Facebook is a great way to find potential buyers. Build a strong Facebook page and use it to talk about your product or service often. You can easily bring in tons of buyers you may never have reached another way!
Plus, not only can you meet new people, but you can form a closer relationship with them too, making them more likely to trust you and buy from you.
4. Sell Others’ Products with Affiliate Links
Are there any products you use, love, and want to tell the world about? Is there an affiliate program for those products? If so, you can make a killing. (Just check out Michelle’s income reports if you want proof!)
An affiliate link is a special link with a little bit of tracking code on the end. When someone clicks through your affiliate link and buys a product or signs up for a service, you earn a commission. Commissions can range anywhere from pennies to thousands of dollars, but again, they all add up.
Plus, if you use a Facebook scheduler that rotates through your statuses (like Edgar or Post Planner), you can almost set it and forget it when it comes to affiliate links. Figure out what works and then let your scheduler post them for you!
5. Teach Others What You Know
How many people do you know who are stuck in dead-end jobs they hate because they think it’s normal to hate your life for 40+ hours per week and live for the weekend?
Don’t you think they’d LOVE to learn how they could make money doing something they love instead? Don’t you think, if you knew how to help, they’d pay you to show them?
I wrote my book, Strategies Worth Sharing: How I Grew My Facebook Page from 2,000 to 100,000 in Five Months after countless people asked me, “HOW did you grow your Facebook page so big! How can we do it too??”
I saw a need, I knew how to solve it, I created a product, and I’ve been paid well for it.
What do you know how to do that you could teach others to do? How could you use Facebook to help you?
Bio: Two and a half years ago, Brittany started blogging on a whim because her friend started a blog and she thought “it looked fun.” Little did she know it was a decision that would change her life forever.
Today, Brittany is a busy work-at-home mom , trying to balance working, being a good wife and taking care of three VERY energetic (but completely adorable) little ones. When she isn’t busy working on her site, Equipping Godly Women, or cleaning up the box of cereal the toddler dumped all over the floor AGAIN, you can probably find her on Facebook, catching up on the latest blog news and eating way too many cookies.
Are you interested in making money through Facebook?
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Gurki Bhamber says
I used to work with Facebook a lot, not much anymore. It seems with their algorithm changes recently, not lot of your content gets the exposure it used to get. It seems like paid ads is the only way you can get visible in others’ feed. Thanks for sharing your strategies. I might have to give Facebook another try 🙂
Brittany Ann says
Yeah, Facebook can definitely be frustrating! If you do decide to give it another try, the good news is that pretty much all of the strategies in my book are algorithm-proof! Sure, there will always be some fluctuation, but you won’t have to reinvent your strategy.
Lindsey says
I don’t get nearly as many click-throughs from Facebook as I used to now that their algorithms have changed, but I’d love to give some of these tips a try! Have you had any difficulty with the new algorithms?
Michelle Schroeder-Gardner says
My Facebook page has grown significantly since taking this book, even after Facebook changes.
Lindsey says
That’s awesome! I’ll deff check it out!
giulia says
really interesting, thanks for sharing!!!
Brittany Ann says
Glad you enjoyed it!
Josh says
I love hearing these success stories!
Facebook sharing for me has always caused a bit of hesitation because it’s so much more personal, but I know that the best bloggers get their real identity out!
Any advice for overcoming this barrier?
Thanks for sharing!
Brittany Ann says
I completely understand what you mean. I prefer to stay relatively anonymous too. The good news is that it IS completely possible. When you post from a fan page, it doesn’t show your personal profile, so you can just comment and interact as your page all day and no one has to know which of the hundreds of Joshes on Facebook is actually you. It works 🙂
Raj says
Really amazing post Michelle, I have been using Facebook from ages but never tried to make money out of until i read about blogging and affiliate marketing in the internet. Then i started to promote products and reviews. I think Facebook is definitely a great hub for affiliate marketing via pages and groups. But i never tried to drive traffic towards my blog via Facebook as user engagement will be less. I will surely try out all other methods too. Keep writing great stuff,
Have a good day!
Brittany Ann says
Oh, yeah, Facebook is a great way to drive a lot of traffic back to a blog too. There are actually a ton of different ways you can use it – all depending on what your end goal is!
Brittany Ann says
Yay! Hope is good! Did you get the book? Has it helped? I’d love to hear how it’s going for you!
Brittany Ann says
It’s crazy all the different (and yet completely legit) ways you can actually earn a living online, isn’t it?
DNN says
I might try my hand soon at running “paid Facebook advertising,” just to see what fruit – $ gUaP $ I can reap from it.