It cannot be underestimated how essential maintaining a healthy online presence is for a modern business. But whilst keeping the main content of the core brand website accurate and up-to-date is undoubtedly a priority, it's also important for companies to realise how valuable a constantly updated blog can be in energising a customer base and maintaining a healthy market profile.
Whilst it can be a little time-consuming, keeping a company's blog updated with relevant and interesting information can have many positive effects on expanding your customer base.
And according to a recent study, simply blogging once or twice a month can double a brand's sales. So if you're looking for a little inspiration, here are some of the best business blogs out there.
Royal Vegas Casino
The rapidly growing online casino market is also one in which there is a huge degree of competition. And for brands like Royal Vegas Casino to succeed, developing a healthy relationship with their core gamers is incredibly important.
That's why the site has an extensive and well-maintained blog that details Royal Vegas Casino's constantly changing range of special offers and exclusive online promotions. Blogs work especially well with sites like these that feature many new casino games such as slots and roulette that each require a degree of promotional attention, so that their hardcore fanbase are able to enjoy these new innovations.
Another incredibly popular company that has furthered its development through an excellent blog is the health food retailer Whole Foods. Their blog features a range of recipes for different occasions as well as some handy health and beauty hints.
The success of the blog is partly due to the friendly tone employed in the writing, as well as the subtle yet effective way that the content ties in to certain products in the store without seeming too sales-like. The way in which the blog features aesthetics and colours that tie in with organic ideals also helps provide a sense of brand identity that will be enjoyed by the retailer's key customer base.
The Phone Lady
Even relatively small Canadian businesses such as The Phone Lady can enjoy the benefits of a well-maintained and constantly updated blog. The company provides help in aiding business communication, and appropriately uses the blog interface to provide an endless series of handy communication tips and techniques that can be enjoyed by newcomers, and also help as an introduction to the business as a whole.
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