A lot of people carry this vague image in their minds when they think about professional bloggers: You wake up at 11AM, walk around in a bath robe, and brew a fresh cup of coffee before settling down on the patio and checking your email—bingo!—payments from ads and affiliates received.
Next, you delegate tasks to freelancers, and that’s it, work over. Play time.
Of course, real professional bloggers know that this is a fantasy.
A fantasy largely created by subpar eBook writers trying to make a quick buck by selling you the “proven formula” to a millionaire blogging business.
You’ve seen those shady landing pages—the ones with the guy leaning on his Ferrari in front of his huge Spanish villa—and how it can all be yours too, for $39.99 or something.
Well, like someone once said, “If it sounds too good to be true, it probably is.”
Here’s how the typical work day actually goes down in reality: You wake up at a reasonable time, just like everybody else, and possibly earlier if blogging is your only source of income.
Then, things get difficult. Your email campaign just isn’t picking up. Traffic numbers aren’t where you need them to be. And perhaps most disturbingly, your CTR is falling, falling, falling…
You’re not alone. CTR figures have pretty much been in a sort of free fall ever since display ads came into practice because of banner blindness.
In some cases, CTR rates can be as low as 0.05%.
And when it comes to earning money from advertising online, this is the number that matters most. A low CTR means decreased overall ad revenue (even assuming you’re getting great traffic), which obviously means having to reconsider why you blog in the first place. Is it even worth the effort?
So can you increase your CTR? Yes, you can. Just start testing your ads. While A/B testing content is not a new concept, it is rarely, if ever applied to test ad units and optimize them for performance.
The premise is simple: The performance of ad units depends on multiple factors including but not limited to ad size, ad location, and ad design. To increase revenue, you must optimize for these factors.
This essentially means that there exists an ideal configuration of ads that once set up, will give you higher ad revenue compared to any other alternate configuration.
How do you test? Pick a few different ad locations for each unit also called variations, split your traffic between the different variations compare the CTR from each of these variations.
Similarly, pick different sizes for each ad unit and different ad colors for your text ad units. If you happen to know some programming, you can even write a script to automate some aspects of the testing.
But let’s face it: All that sounds like a lot of work. And that’s why we created a software that makes it simpler. AdPushup helps web publishers fight banner blindness and optimize their online ad revenues using advanced, automated A/B testing without the need for any programming knowledge.
There are already a lot of SaaS providers of A/B testing software in the market, but none of them have an offering that’s designed specifically to optimize ad units—making this a one-of-a-kind product.
Currently in private beta, during testing, AdPushup helped a user raise their CTR by 107% and RPM 48% by within a week of installing the script on the website. That’s huge, especially considering that you’re essentially changing nothing about the blog except installing a simple plugin.
The company recently raised $632,000 in its angel round of funding and a public beta launch is expected soon. In the meanwhile, if you don’t want to wait for a public launch, you can head over to AdPushup right now and sign up for a free beta account.
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