So soon after taking over as the new CEO of Yahoo, Marissa Mayer has received some unexpected good news which hints that changes being made under her stewardship are beginning to take hold. Their earnings report for the fourth quarter revealed that, among other things, income was slightly better than the markets had anticipated.
Recently, Yahoo has had problems, especially when it comes to dealing with rivals including Google. However, earnings per share stood at $0.32, $0.04 higher than expected by those in the know. Despite that, there is one major problem that the new CEO may have to deal with over the next few quarters.
This infographic was provided by Spread Betting and Forex experts City Index to explain who was going right, but the fact that display ad revenue was down 10% in the past three months suggests that they may have to do all they can to reverse that worrying trend. Advertising income is a key revenue stream for Yahoo, so Mayer has to pay close attention to it.
Subscribe to get the free Master Your Money course!
Join the free email course and finally learn how to manage your money better, pay off debt, save more money, and reach financial freedom. Get our newsletter and get access to the freebie: